In any Direct Marketing act efficiency of the action is conditioned by the following parameters:

• Selection of the list.
• Developed creativity.
• Implanted incentive system.

With the acceptance that the product being publicised is in the line of any of the targets we have, efficiency and rent ability of the action will be supplied by good creativity and the offer being made.

PRESENT SERVICE offers different systems enabling its clients to know the efficiency of their promotion :

1.- Annual marketing studies about our layettes carried out by TNS, leading company in Market Research that supplies extremely valuable information for our clients such as efficiency of the promotion and marketing positioning at no cost.

2.-At the client’s request, we can supply a monographic study about a product promoted in one of our layettes.