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PROMOTIONS FOR FAMILIES WITH BABIES 4/5 MONTHS OLD DIRECTLY IN THEIR HOMES
The JOVEN BEBE/JOVEN FAMILIA set reaches the homes of 150.000 families when their baby turns 4 to 5 months old, this is 30% of the babies in Spain of this age group.
The set is sent via messenger service .
Why is a new set sent at the age of 4 months old?
As of the age of 4 months, the baby undergoes very important changes :
- The baby changes from being breast fed to maternalized foods
- The baby begins to learn to recognise and develop learning capacities
- The baby begins to crawl
- The baby begins to have teeth
Basing ourselves on these changes, an endless amount of products have the chance of reaching the target at the right moment.
Besides this, at the same time there is a young family with not very consolidated consumer habits that is changing its needs. For this reason it is an ideal moment for promoting large consumer products for the family. |
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